Data Quality Services
Marketing with precision
Improving data quality transforms the success of your marketing campaigns and enhances customer experience.
At any given time, a quarter of UK households will be looking to move within the next 12 months. With an average of 100,000 of the population moving to a new house every month, it is important that your message reaches the right person. Incorrectly addressed direct mail can impact your company’s bottom line, and it can also affect your brand’s image.
Whichever industry you work in, your consumer database is a strategic business asset; maintaining a clean customer database offers many benefits to your business, including:
- Retaining the value of your data to support better sales targeting and customer retention
- Keeping your data compliant under the General Data Protection Regulations (GDPR) and Data Protection Act; data needs to be accurate and up to date.
- Reducing wastage in resources, trying to communicate with customers who have moved on.
- Protecting your brand and improving customer experience when locating their details; accurate customer data improves enquiry response time.
TPL Media can help you with its data cleansing techniques and systems, and data quality enhancement and insight products.