Data Enrichment

If you are looking for a pragmatic and cost effective approach to your marketing then it all starts with data enrichment. It doesn't take a marketing guru to know that the more you know about a consumer, the better you can communicate with them.

Consumer databases accuracy soon becomes out of date and with depleted marketing teams maintaining the consumer database is something that often falls by the wayside.

Our data enrichment programme:

  • de-duplicates records
  • enhances personal details

Strips out opt out registers who may have recently signed up to the mailing preference service or telephone preference service.