Data Enhancement

If you are looking for a pragmatic and cost effective approach to your marketing then it all starts with data enrichment. It doesn't take a marketing guru to know that the more you know about a consumer, the better you can communicate with them.

Consumer databases accuracy soon becomes out of date and with depleted marketing teams maintaining the consumer database is something that often falls by the wayside.

Our unique profiling techniques and services allow us to understand your database and advise you as to how best you can enhance your retention marketing campaigns.

Our data enrichment programme:

  • Gone-Away Suppression/Flagging
  • Deceased Suppression/Flagging
  • NCOA - House Movers
  • PAF Address Correction
  • de-duplicates records
  • enhances personal details
  • strips out opt out registers who may have recently signed up to the mailing preference service or telephone preference service

TPL do not simply match against industry files but rank your contacts to provide a more efficient and effective list based on live interactions with these consumers. Ultimately enabling you to save not only on efficiencies but ultimately on revenue, allowing you to remove, update or decipher information on your own customers.

VALID8

A comprehensive telephone number validation tool that enables you to improve the accuracy and quality of your customer telephone data. If you are involved with tele-marketing Valid8 is a must have tool to ensure that the data you use is accurate and valid. Consumer telephone numbers change at a rate of 60,000 per day. Valid8 ensures that your customer data is up to date and usable.

VALID8

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SUBTEL

A comprehensive telephone suppression file that enables pre-campaign screening to reduce wastage and save money. If you are involved with tele-marketing SubTel is a must have tool to ensure that your campaign is successful. SubTel allows you to pre-screen your data before you deploy your campaign, ensuring higher performance and ROI. TPL can combine bad data matching together with the Telephone Preference Service data file to provide you with a highly robust, up to date and compliant dataset.

SUBTEL

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Time2Call

An intelligent and powerful tool that allows you accurately predict when consumers will answer tele-marketing calls. If you are involved with tele-marketing Time2Call is a must have tool to ensure that your campaign is successful. Time2Call allows you to intelligently predict when consumers are likely to be at home to receive your tele-marketing offers.

TIME2CALL

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